Hot topics for Brazil’s 2018 data protection debates

1. Profiling: The tension of boosting content comes to the Brazilian electoral sphere Our personal data is often collected and shared to “improve our experience.” At least, that is what is explained, in most cases, in the terms of use and privacy policies of internet providers. These “improvements” are based on the monitoring of our behavior online and offline and in databases about our tastes and preferences, which personalize products and services for us, as well as content that is shown to us in the platforms. This is the well-known practice called profiling. Examples of the use of profiling range from the display of an advertiseme...